Community Blindspot

Agency-by-Agency Data and Analysis

NYS Board of Elections

Community media received 5% or $199K in media placements from the Board of Elections based on the records provided to CCM for analysis.

OpenBookNY data indicated that from FY2012 to FY2022, the State Board of Elections (BOE) spent $4,755,469.21 for media placement services with OpAD.

The BOE sent us responsive records comprising OpAD invoices for ad campaign spending in October 2020 and November 2020. During these two months leading up to the general election, the agency spent slightly over $4 million on media placements for voting and pre-election voting campaigns.

BOE spent 5%, or $199K, of those media buys on community media. The majority of BOE ad spending, 53% ($2.13 million), was on traditional media ad buys in local newspapers, radio, and TV in cities like Albany, Buffalo, Rochester, and Syracuse.

Social media and tech companies got the second largest share of ad buys at 29% or $1.16 million going to companies like Google, Pandora, Snapchat, Hulu, Spotify, and Twitter. Ad-serving/targeting companies like Ad Theorent received 12.9% or $516K in media placements that we analyzed.


Ad Spending by Billing Month and Media Placement Category

NYS Board of Elections

Hover over the bars to see amounts and percentages for each category.

  •   Community media
  •   Traditional media
  •   Social media and tech companies
  •   Ad serving/targeting companies

Community media: Local, immigrant, and ethnic newspapers and TV stations

Traditional media: Newspapers, TV and radio stations

Social media and tech: Facebook (Meta), Google, Hulu, Nextdoor, Pandora, Snapchat, Spotify, Twitter

Ad serving/targeting companies: AdTheorent, Canela Media, Extreme Reach, Gamut, Katz Digital Group, MightyHive, Open Slate


Overall Ad Spending by Media Placement Category

NYS Board of Elections