This report was researched and written by Chief Librarian and Associate Professor Barbara Gray, at Craig Newmark Graduate School of Journalism at CUNY, with data analysis and visualizations by Jennifer Cheng, Research and Development Associate, at the Center for Community Media (CCM), Craig Newmark Graduate School of Journalism at CUNY. CCM’s Advertising Boost Initiative Manager, Darlie Gervais, and Director of Communications Jehangir Khattak contributed to the report.

The report provides insights into the advertising spend of New York State agencies across the multitude of outlets that make up the state’s media ecosystem and recommendations for state agencies to reform their advertising practices.

The report was commissioned by CCM’s Advertising Boost Initiative and was made possible by the generous support of The Charles H. Revson Foundation.

Center for Community Media logo